Tiger Woods just signed a $100 million — chump change, for him — contract to develop his own sports drink, “Gatorade Tiger.” I don’t really associate golf with drinks like Gatorade. Then again, I don’t really know the first thing about golf.
And this is all beside the point, anyway. With this new sports drink contract, Tiger Woods will have made approximately $1 billion off of endorsements over his relatively short career. Is it too late to get him on that “I Get Money” remix?
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The commercial is out for the Beyonce-endorsed (and oh, so creatively named) new Emporio Armani fragrance, Diamonds. After forcing samples of it to down her audience’s throat during her NYC show last weekend, the ad takes a more subtle approach.
Oh, and don’t forget — you can use your American Express card to buy Diamonds at a department store near you. Mathew Knowles made me write that.
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Naomi Campbell’s not the first celebrity to make fun of herself in the name of a hefty paycheck, and she won’t be the last. The tantrum-prone model, who is pictured above in bra-less glory at the OmniPeace by Signorelli Tee launch in NYC last night, recently filmed a spot for Dunkin’ Donuts.
According to a spy, the script called for Campbell to “be gardening in an evening dress. Something goes wrong, she gets frustrated, and she flips out. She then takes her shoe off and throws it through a window. Next to her is a Martha Stewart type who is calm, cool and collected, thanks to her frozen Dunkin’ Donuts drink.”
No explanation for why she’s gardening in an evening dress? No matter. If Dunkin’ Donuts drinks were all it took for Naomi Campbell to act like a calm person, her assistants would have been slipping them to her ages ago.
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